10 Things You Can Do To Grow Your Housekeeping Businessby Martha Scully • October 29, 2016
Housekeeping can be a competitive industry. There are many people looking to break into the industry all the time. Some open businesses; others freelance and are sole proprietors. In order to be successful, you need to build your client base and your reputation over time. Growth is the key to success, and it is what will help you build a stable client base now and into the future. To do this, you need to think of housekeeping from a cleaning and from a business perspective.
Approach Housekeeping Services as a Business
If you are serious about growing your cleaning business, the first thing you need to do is stop thinking only as a housekeeper. It’s important that you approach your housekeeping business from a business owner’s perspective.
Being a great cleaner is one thing, but running a business is a completely different beast. Just because you are a good cleaner doesn’t mean you will be a good cleaning business owner. Therefore, if you want to successfully turn your housekeeping job into a business, you need to develop your business acumen.
Tips to Grow Your Housekeeping Business
Whether you are just starting out in the business, looking to add a client or two, or want to expand your service offerings and take your housekeeping services to the next level, the following tips will help you on your path to growth.
1. Clean like it’s your own home
The quality of cleaning you provide will have a huge impact on your ability to improve customer satisfaction, get referrals, and develop a reputation in the industry. Whether you are doing a simple cleaning job or offering a specialty service, clean it like your own home and make the place sparkle. It won’t go unnoticed!
2. Develop systems
Systems help you better organize your business.
“Systems provide a structure that allows you to work consistently and efficiently and also let you create a company that will continue to run whether you’re there or not. Create systems for every function: cleaning, laundry, supervision, reporting, customer service, accounting, and management,” says Jacquelyn Lynn on Forbes.
3. Manage your contacts effectively
Staying in regular contact with current and prospective customers is important to expand your customer base. There are many ways you can do this – phone, email, social media, direct mail or even face to face meetings. Choose the method that makes the most sense for the customer.
4. Stay up to date with industry developments
Staying up to date with what is happening in your industry helps you make better business decisions. It allows you to be a trendsetter when it comes to new cleaning products and services. It also allows you to be flexible and adjust your service offerings to meet the changing needs of your customers.
5. Establish a niche
There is no shortage of cleaning services you can offer as a housekeeper. If you notice that you excel in a particular area or you are attracting customers for a specific service, use this to establish a niche or specialization. This will help you develop a focal point for your cleaning business. When you are further developed, consider adding extra services such as petcare or housesitting.
6. Become an industry expert
Becoming an industry expert is something that can really help your housekeeping business take off. And all you need to do to get this started is a blog or simple website.
“You know a great deal about how the cleaning business works. Share your wisdom by distributing any articles you think may be useful to them, or posting tips on your website,” says Tom Watson on Cleaning 4 Profit.
This is important for any business, and housekeeping is no different. While many housekeepers get their start through word of mouth and get gigs with people they know, this approach is not sustainable for the long term. This is why it’s important to get out there, meet other people in the industry, attend networking events and promote your services locally. The more people you know, the better.
8. Reward your regular customers
If you don’t have customers, then you don’t have a business; and your regular customers, especially at the beginning, are often what helps your business stay afloat. Reward these customers in the form of loyalty discounts, offer referral rewards and provide additional value in terms of service offerings.
9. Invest in customer service
Housekeeping is a service-based business. Therefore, you need to invest in customer service and offer your customers exceptional service during each interaction. Building strong relationships with your customers is the key to long-term contracts.
10. Set business goals
How much revenue do you want to generate each month? How many new customers do you want to add monthly? How much time will you dedicate to prospecting and working to develop your business? Setting these types of goals will help keep you focused on growing and evolving as a business. It also gives you something to constantly strive for and helps you keep your eye on the prize.
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Running a successful housekeeping business has more to do with just the cleaning. Being a savvy business person, offering memorable customer services experiences and becoming an expert in your area will help your business grow and meet new heights.
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